← Selected workFig. 2.404 / 06Mobile · AI

WoofLearn. A dog trainer in your pocket.

A training app for iOS and Android, with an AI that answers owners’ questions. More than 10,000 downloads, rated 4.6 out of 5.

  • Mobile apps, iOS and Android
  • AI assistant
  • Subscriptions and payments
  • Store publishing and analytics
Fig. 2.4 — a paw on a phone
Type
Mobile app
Platforms
iOS · Android
Rating
4.6 / 5
Role
Everything: CTO, development, marketing
01The problem

Training happens at home, between classes.

Dog owners want help for day-to-day training at home, when no trainer is around to answer their questions.

02What was built

A mobile app for iOS and Android with training programmes, progress tracking and an AI that answers owners’ questions. Plus the business plumbing around it: store listings, subscriptions, analytics and marketing measurement across Google, Apple and Meta.

01

A plan written for each dog

A short onboarding learns about the dog and the owner’s real priorities, the account comes at the right moment, then an LLM writes the first week live from more than 100 lessons. Its output is checked before it is shown, with a fallback that works without AI, and the next weeks adapt to progress.

  • LLM personalisation
  • Onboarding
  • Fallback without AI
02

An AI coach, with a human one tap away

The coach knows the dog, searches the lessons and answers as it types. When the owner wants a person, one tap brings in a trainer, who replies from a dedicated admin app, in the same conversation, live.

  • AI coach
  • Human handoff
  • Admin app
03

Progress that brings owners back

Lessons sorted by need, step by step. Points are validated on the server so they cannot be farmed, then come levels, badges and tokens to spend in the app.

  • Gamification
  • Server-side validation
  • Retention
03The result

I don’t just ship code: I take a product all the way to paying users and run it.

10k+downloads
4.6 / 5rating on Google Play and the App Store
2platforms, iOS and Android
04Skills involved
  • Mobile apps, iOS and Android
  • AI assistant
  • Subscriptions and payments
  • Store publishing and analytics
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